At The Marketing Group, we are fortunate to be surrounded by the finest trade partners in the industry. We recently ran across this great article on QR codes from one of our favorite trade partners, Tri-Lakes Printing in Monument, CO.
Marketers are always looking for new ways to leverage print, gather customer information, create more targeted, meaningful promotions and reduce costs. QR Codes are one of the tools that allows us to do this. Adding a QR Code to your printed piece extends the value of that piece. If you have very little space to get your message across, adding a QR Code can help to add valuable information in a limited space such as a video, coupon or link to a web site.