According to ExactTarget, over 70% of consumers prefer to receive permission-based marketing messages through email. This preference translates into huge profits for businesses as they constantly strive to reach their targeted audience with minimal impact to their marketing budget.
Email, with a clean list of subscribers, can be a very effective and affordable way to market your product and services. However, it isn’t fail-proof. And worse, when not used correctly, it can alienate customers and potentially cause all email from your company to be blocked as spam.